Social media can be seen as "One small step for man one giant leap for mankind" (Neil Armstrong). Currently we are on a path that continuously is absorbing "Big Data". Social Media plays a big part of generating most of the worlds big data. Since we use social media for our personal lives and entertainment we might as well introduce it to the business part of our lives. Many Owners/CEO's use social media to advertise certain aspects or promotions of their business. So, if we can somehow implement this with the work that is being done with a hospital. It could make a huge impact for the better. In my recent attempt to dive into the understandings of how social media functions, auditing, and monitoring. Udemy helped me in better understanding the fundamentals of social media's framework and user interaction. I learned that the best way to find out whether or not your customers are interaction with your business is to use a "real-time" search engine. Why real-time you may ask? Well, the reason we use real-time is to determine the most recent social mentions about you business."Socialmention" is a nifty tool that determines positive and negative feedback based on the keywords that you input. In return you will receive all sorts of statistics on your search ranging from sentiment,top keywords, top users, and sources. Now that we have all this raw data about our search on your business. We can use this data to improve upon our marketing and business. For example, if we look at the sources that people located our business and we see that Photobucket, YouTube, and WordPress are among the list. What we can do with this data is narrow it down even more and look for the top source and target that source primarily because we know that most of our users found out about our business through that source ex: YouTube. But in the end you can search for all the data you want. From what I have learned from the Udemy lecture on "Social media" is is also important to monitor and listen. So in terms of a hospital/institution it would be better to look at data that concerns new breakthroughs/developments and addresses the various departments (a page for each). At the same time we must monitor the posts and feedback by the hospitals faculty to improve upon our social media framework. This all ties into the field of "Social Media Analytic's" where the feedback and data provided by the users is collecting and sifted through to respond back too and build upon. Udemy emphasizes the fact that it is important to listen too "your influencers and know what you want them to say" because they require feedback from you other wise if they don't get the required attention they need, they can become a thorn in your side and bring down the bar of your businesses success. From what I've understood today, I've come to see that social media audit's are a good way to keep track of the performance of your social media. So much can be done with social media, it's exciting thinking about the progress that it can achieve. We can even bring it to go for mobile users, but we'll save that for another time. From my general knowledge of past and current social media's like Myspace, Facebook and Twitter I can say that creating a social media is no walk in the park. But I can say that it will be a pleasant and thought provoking experience for me learning more about it. So.. what's next?
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