The designer of the app will lead all its creative direction. This includes choosing the colors and fonts and creating the logo, app icon, any required artwork, and actual screens.
The product manager (Dr. Atreja) will collaborate with the designer to ensure that these elements match the app's vision and strategy.
In the technology world, the initial vision of an app, as a plan, is called a roadmap. The key aspects of a roadmap are:
1. Outlining the initial universe of features for your app
2. Breaking down these features into specific tasks
3. Appropriately prioritizing these features, and subsequently the tasks related to the features, into their respective releases.
Get features out of your head.
*CREATE A LIST OF WHAT YOU CONSIDER TO BE THE FEATURES OF YOUR APP!
Factors that influence the features in your app:
- Customer feedback
- Why they'll buy
- Core functions
- Complexity: S, M, L, XL
You will need to get a better handle on the level of effort required to build each feature you've identified. That will occur by you and your team breaking down the features into tasks. By breaking down a feature into a short, descriptive task, you'll have a more comprehensive understanding of whether it can be built in a couple of hours or a couple of days. The t-shirt sizing you did will help you get started. An S feature, for example may have only one task associated with it, whereas an L feature could have five or more. Defining these tasks and subsequently understanding how long a particular feature might take to build will require close collaboration with your team members.
From "Tapworthy: Designing Great iPhone Apps" by Josh Clark
"As an app designer, your interface choices affect not only what your customers can do with their devices but how they feel about them, too...the balancing style, efficiency, and usability of an iPhone interface--the ingredients of personal connection."
- Choose a personality
- Favor standard controls.
- Custom colors and graphics for fresh identity
- Stay classy
- Don't be afraid to take risks and try something new and completely different
- the app icon is your business card! Pretty, identifiable, descriptive for both branding and usability.
- The importance of user experience (touch-screen)
- *Apple Human Interface Guidelines (HIG)
- Customer Guide on how to use the app (penultimate, tapblots, articles')