The design winner had a wonderful display that focused on certain characteristics: dynamic, holistic, understandable, personalized. Personal data was personalized, as it should be. It used an idea that I thought of yesterday, which was to have a "patient profile" with DOB, pic, info (in our case, stage of treatment). All info was right there and easy to see, as it should be. And of course, what made it a winner was the design! The contrast between gray and green made for a beautiful color scheme, the font was beautiful (professional, but elegant), and the app was personalized and simple to manage. The home screen had a lot of info, but wasn't cluttered. Perfection!
Now, here's 2nd place. What a difference! I didn't even want to read through it. It was too much. Compared to the 13 page pdf from 1st place, this was a wopping 33! The pages were cluttered with info, I wouldn't say "simple." I didn't know where to look...but I did see that both 1 and 2 had a diagram of the human body with numbered places to show where the problem lies. Since HCV patients can either have 1 disease, HCV, or multiple, this may be a good idea...but I'd say NO, we don't need it. We're accomplishing a different purpose, but that was a creative idea from a design perspective. The lesson? KEEP IT SIMPLE, DON'T MAKE ME THINK! If a patient is overburdeoned by questions or info from an app, he may just think, "Screw it! I'd rather die." *Humor intended*
Lastly, we come to 3rd place. At one point while reviewing the design I thought, "where do I look?" And if a patient thinks that...bye-bye app! However, I do think that this design is better than 2nd place and it's pdf is only 11 pages. This is reasonable. However, when I or anyone looks at an app, we quickly scan it, in a zig-zag motion, scanning the page for info we need. If we can't find it within 30 seconds, it's not designed properly. Comparing 3rd to 1st, 3rd is just 1st's info in landscape view, without as much consideration to organization. When it comes to design, less is more! LESS IS MORE! Tabs with quick-view and columns that are highly organized do the trick. For example, right column, all patient/doctor info; top, calendar; center, meds/daily plan. Done! NO MAS!