The article is about an app called You Rule Chores and the premise of the app is described in the block quote below.
Basically, children get rewarded with online points for doing chores and they actually enjoy doing it because there is a reward.
There is something exciting about being rewarded, even with points that have no relevance to our regular lives. There is immediate gratification when you see "+100 points!"
This can be applied to our app design. The nagging problem that we face is, "Will patients and PCPs use the app? Will they continue logging?" The simple answer, no. Although completing the app promises a healthy life and potentially being cured of Hep C, if the pain is more than the gain...they'll quit.
Our job is to make the app game-like. There should be immediate gratification when logging information. Points that patients receive that help them get to the next level of their treatment.
I'll add to this idea in my next post...
Brooke Wise of Dallas says a $3.99 smartphone app called You Rule Chores has her three children, Justin, 12, Rafaela, 9, and Will, 4, actually competing to see who can do more housework. The children were involved from the start, helping their mom enter the list of chores, including laundry, cleaning up after the family dog and loading and unloading the dishwasher. Each child chose one of the app's six avatars, which include a pink kitty, a robot scientist and an intergalactic policeman.
For chores completed—and approved by Ms. Wise—the app doles out digital coins the kids can redeem for rewards, such as TV time or a trip to the yogurt store. The siblings compete to see who wins the most coins and like seeing their avatars earn new strengths and skills each time they finish a job. Rafaela says she loves playing with her kitty avatar, and "it's fun getting paid" in rewards.