The point of patient engagement is to both inform and involve patients. If patients understand their disease/health better and are actively engaged in their treatment, they are more likely to take care of themselves.
This is something I'm familiar with and this is the direction that health medicine is going in. By involving patients, there are more responsibilities shared between PCPs and patients. In addition, the information is easier to digest.
I read something interesting in "tapworthy apps"...users don't want to have an immersive experience when they use an app, it's something called "microtasking." They want loads of info in short bursts. Users want to be up-to-date with their apps, but still live life. That is why I created the "notifications" screen on the home page. For quick info as the patient/user is running out the door. I can imagine a woman running out the door, hastily putting her coat on, with her app in one hand. She looks at HepCure's home screen and her notification and thinks, "Wow! I completely forgot about my appointment with Dr. Atreja at 3pm! I'll need to rethink my day."
The webinar described the the 4 principles of patient engagement: inform me, engage me, partner with me, and support my e-community. The things mentioned that I do have in my app are: condition specific tools, shared decision making, goals, and self care. However, they also mentioned monitoring wellness with goals, such as walking in a park, eating well, etc. I agree that this would be a great feature for many wellness apps, but my app is focused on Hepatitis C and doing so would fall into the 20% rule that Dr. Atreja always talks about.
To increase consumer engagement, patients should be able to access labs, schedule appointments, and access medication information. My app will do those things, except scheduling appointments will be difficult to implement, but I'll do my best to do so.
A question was asked during the webinar about gamification and it's correlation with engagement. This is something that I've been trying to create in my app, but haven't gotten the best response from the rest of my team. I was hoping to create points with levels, but that would take away from the app, and I agree. Another way I snuck gamification in there is by creating levels with the stepping stones and rewards after completion. I spent a good deal of today trying to make the tracking more fun and engaging, but I ended up sticking to our original plan. I will spend more time tomorrow researching gamification.