The app itself.
Although we can make the app look good in marketing aspects, I feel that our app needs a way to "hook" users. Some aspect of our app must provide more convenience, more value, and find a way to be either number one or number two in our field.
Right now our health promise application vs. other apps is not really bringing anything to the table that other apps are not doing right now.
One thing that I think that our app can and should do is provide a way for users AND health professionals to easily import, export, input, and update their data from other devices.
We should also find a way for our application to meld itself into other applications, preferrably those with larger installed user bases.
By creating strategic partners we can have more stakeholders working with us to create success. However we must be uncompromising in creating a high value product on our own that provides unique value that others cannot duplicate.
I believe that we should rather than try to be everything for everyone that we should focus on a niche and do that spectacularly. Perhaps we can create a code to automatically interpret data and then put it into the apple healthkit database in a manner which will be intuitive, and precise.
In one of our meeting it was mentioned that body parts are given a code.
Our strategic partners can be given this code in return for a complete comprehensive product which is greater then the sum of its parts.
Recreating in a different format code that already exists seems redundant, and if we are not doing it better then the rest of the market, then it is unlikely that our product can succeed, even with the best of marketing.
However it is not just a case of if you build it they will come.
Some ideas I had to market product is that as mentioned near the beginning of my internship we could engage in strategic alliances with insurance companies to offer discounts on premiums for people that are regularly updating their app with quality information. Some research showing a correlation between patients that are actively involved with tracking their own health progress and lower overall health costs can provide a way for us to justify a certain amount of fund requisitioning from these groups.
Aetna Carepass is already invested in this field and looks like a decent strategic partner right off the bat, however the development of our own in-house apps which serve to perhaps even compete with their existing offerings could be problematic. Perhaps we can work with this organization more intimitely to find out what aspects of their own applications they need help with.
As for moves we could make to start marketing products, one thing we could do is to have a subscriber contest on our facebook page... for example what we could do is to say that people that subscribe a friend get a free entry to win an iphone 6. However this move is not good unless we have a top tier product.